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UK in Top 10 digital markets but lags behind European rivals

11 Feb 2013 | by Arif Durrani

The UK is among the world's Top 10 leading digital markets according to new comparisons of size...is ranked the 10th leading digital market in 2012, behind Asia s South Korea (9) but ahead of ...

Zenith expects TV ad market to fall in 2013

03 Dec 2012 | by Daniel Farey-Jones

October, and the agency is now expecting the press market to drop 7.3% this year. Digital is not ...

What does it take for British agencies to make it in New York?

14 Nov 2012 | by Kate Magee

golden age for the PR industry thanks to the emergence of social and digital media, meaning agencies can ...

Outdoor revenues buoyed by Games

25 Oct 2012 | by Maisie McCabe

non-sponsors such as Nike. Digital outdoor revenues totalled 52 million in the quarter, up by 69.9 per cent ...

Asia-Pacific to be largest ad market by 2014

11 Oct 2012 | by Maisie McCabe

end of 2014, fuelled by an expansion in digital advertising and growth in China, new research suggests....US, and then the second-largest digital advertising market the following year, also behind the US ...

Newspapers and TV drag down Zenith's UK adspend forecast

01 Oct 2012 | by Daniel Farey-Jones

category. Hence it was able to make positive noises about "the rise and rise of digital editions" of ...

ZenithOptimedia cuts global adspend growth forecast to 3.8%

01 Oct 2012 | by Staff

digital media, has helped mitigate the drop in eurozone spending." Television advertising is expected ...

'Economic uncertainty' forces GroupM to lower 2012 global adspend forecast

19 Jul 2012 | by Daniel Farey-Jones

% after the economic outlook became more uncertain, and has raised its digital spend forecast....". Digital media growth has been revised up from 16% to 18%, representing a $99bn ( 63bn) sum and a fifth of ...

GroupM predicts 3.4% UK ad growth in 2012

03 Jul 2012 | by Maisie McCabe

3.2% rise predicted in December. As might have been expected, ad spending on digital platforms ...

Cover Story: Screw the rules to connect with the no-collar workers

20 Jun 2012

digital natives. "It's time for us to think differently, and better, to get the attention of this new ...

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