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Digital technology to bring virtual product placement

brand to receive offers and promotions when they watch programmes or films that contain their digital ...

Argos plots 'store of the future' as pressure from Amazon grows

Argos plans to devise a "digital retail store of the future" concept, as it seeks to ward off...the process of giving its stores a digital makeover by kitting out stores with web browsers and ...

Unilever marks Lotus F1 partnership with new SureMen range

the south of France. Additional marketing in the 4m push will include TV, digital, outdoor and ...

Are brand birthdays really a cause for celebration?

, digital, experiential and outdoor, telling readers it is "Still guiding the way for global business ...

Embattled Morrisons bets on Ant and Dec partnership

experiential activity, social media activity, mobile apps, in-store bespoke products and digital activity ...

Marketing gears up to unveil Agency of the Year 2012 winners

disciplines such as advertising and digital through to PR and sponsorship. An independent expert judging ...

Marketing unveils its Agency of the Year 2012 shortlists

disciplines such as advertising and digital through to PR and sponsorship. An independent expert judging ...

Pernod Ricard signs up Jamie Cullum for music marketing activity

development of the overall digital strategy and tone of voice for the brand, as well as the creation of all ...

Microsoft creates giant slide to promote 'fast and fun' Windows 8

on a giant LED screen, managed by digital outdoor media owner RAM Vision, in the shopping centre, as ...

Q&A: Guinness global strategy and communications director Grainne Wafer

an "immersive digital brand experience" at Ireland's most-visited tourist attraction....opportunities throughout our 250-year history. We ve done a digital piece on that by filming it and rolling that ...

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