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Sector analysis: B2B publishing

The world of business-to-business publishing is changing with an accelerated move to digital...models from older digital offerings such as websites and email alerts. B2B image problem As ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

MARKETING Winner Barnardo s (Agency: Bartle Bogle Hegarty) Highly Commended Digital UK and ...

The Year Ahead for ... Creativity

meet this ever-widening opportunity. I'm bored with the whole traditional versus digital agency debate ...

Thomson Reuters to launch Eikon ad campaign

, in collaboration with Jack Morton in London, the campaign combines print, digital, broadcast and ...

Financial Times targets businesses with new campaign

. Digital readership for the FT Group was up 27% year on year for the same period, to 149,000, and ...

What Next in Digital?

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne Bidlake ...

End of 'digital' road

Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be...We wondered what would happen if we banned people from talking about "digital", "social", "viral ...

Digital's future is in the past

, to reconsider what we have learned from past lessons in digital. The wheel may be shinier than before ...

Generation why?

Controlling communications used to mean controlling the agenda until digital changed all that and...and the TV stations. Controlling the comms meant controlling the agenda. Until digital came along ...

Not rules, but tools

Imagine how powerful the reams of data that digital marketing generates could be if made available...'s another reason why we in this industry - especially the digital community - spurned some of this great ...

 

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