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EBay to offer segmented shopping data to marketers

07 May 2013 | by Matthew Chapman

told Ad Week the initiative is part of a strategy to "deliver more relevant, highly targeted digital ...

EU postpones crucial vote on European-wide data regulation law

18 Apr 2013 | by Matthew Chapman

Advertising Bureau, Interactive Media in Retail Group, Coalition for a Digital Economy, Federation of Small ...

Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

Viviane Reding (pictured) and her crusade to update data-privacy regulation for the digital and ...

Think BR: When acronyms get in the way of valuable relationships

23 Nov 2012 | by Oliver Spalding

CRM is evolving fast; we need to think differently about how things work in the digital age, writes..., devices and technologies in people s lives. We start from the point of view that digital is increasingly ...

EU data proposals should 'go back to the drawing board' say MPs

01 Nov 2012 | by Sarah Shearman

commercial purposes needed to be updated, as they did not account for the digital world. However, he said ...

Barclaycard prepares Bespoke Offers digital deals service

30 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

Barclaycard is to launch a digital reward and offers scheme called Barclaycard Bespoke Offers, six

Could allowing consumers access to their data backfire on brands? The Marketing Society Forum

10 Oct 2012

. Data leads to personalisation, which ultimately leads to a better service. The digital economy is still ...

Think BR: Big data, or just better targeting?

10 Oct 2012 | by Dan Hagen

digital approach to creative be required? I think so. Much to ponder. I'm pretty sure I started by ...

FIPP research reveals readers find digital ads 'annoying' and 'relevant'

25 Sep 2012 | by Nick Batten

Seven in 10 people find ads in digital magazines "pretty annoying", but nearly half also find them...information about how readers are consuming magazines across digital platforms, including content such as ...

Royal Mail unveils direct marketing facility MarketReach

09 Jul 2012 | by Alex Brownsell

companies Incentivated, favourthebrave.co.uk and Digital Space, MarketReach will advise on the use of tools ...

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