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Combining ads, digital and PR is what brands demand

16 May 2013 | by Danny Rogers

Advertising agency sets up a PR arm. Hardly a new phenomenon. In recent years, Karmarama created Kaper and the gaffers of Golden Square added M C Saatchi PR to their Talk PR spin-off. But what makes Beattie McGuinness Bungay s creation of Seven Dials so intriguing is the personnel involved. The consultancy,...

It is time for PR to reclaim digital comms

16 May 2013 | by Alec Mattinson

the digital war....According to Pearlfinders, PR agencies have begun to win back work from specialist digital ...

The marketing spring is nigh and is running on digital

02 May 2013 | by Sue Unerman

reason that truth has risen up the agenda is that digital innovation and social media make this an ...

A warning for those plotting a digital shopping spree

02 May 2013 | by Ian Darby

, recently received considerable investment to acquire the digital agency Outside Line. A deal that perhaps ...

The modern digital shop faces an existential crisis

28 Mar 2013 | by Danny Rogers

The term "digital" worries me. This is not because I'm a luddite (indeed, I still bear the scars of...great at digital" or "We re investing heavily in digital". This attitude is so prevalent (thank God ...

John Shewell: Stepping up to the challenge of digital

29 Jan 2013 | by John Shewell

harness the opportunities that digital technologies present to improve engagement and reputation ...

Make digital the new normal to sort out our image problem

24 Jan 2013 | by Paul Frampton

ecosystem. 2013 should be a year when the word "digital" is dropped. Digital is the new normal and the ...

Think BR: Digital should dump the traditional advertising straightjacket

16 Jan 2013 | by Wesley ter Haar

Digital is not just another form of mass marketing, writes Wesley ter Haar, founder, MediaMonks....Interchange Format) I had trouble naming my favourite digital work of the year. Oh sure, never a day goes ...

Think BR: What every digital marketer can learn from Obama's 2012 campaign

16 Jan 2013 | by Leah Anathan

If you re working in digital marketing and you didn t see two of the most recent reports from ...

Think BR: Mindshare's 14 predictions for digital marketing in 2013

10 Jan 2013 | by Mindshare

More consumers willing to pay for digital content = changing economic landscape for digital ...

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