26 Sep 2002
| by ROSS TAYLOR, Digital director, digitalTMW
I like wine - a lot. So despite its rather cluttered appearance, the prominently displayed bottles of quality wines and the offer of a free case of wine was all it took to make me open up this mailing from Laithwaites.
19 Aug 2002
| by Ravi Chandiramani,
Ladbrokes Casino has picked direct response agency Unique Digital to drive its online strategy, as...Hill’s offering welcomes punters with the words: ‘Relax, you’re in safe hands’.
Unique Digital wrested ...
16 Dec 2002
| by Claire Billings,
LONDON - Proximity London is strengthening its digital marketing division with the appointment of...Proximity.
Baker's first task will be to raise the profile of Proximity's digital offering, which develops ...
01 Feb 2002
| by JENNY WATTS
MediaCom has won a place on the 27 million ITV Digital
roster alongside PHD and Naked ...
06 Feb 2002
| by Mark Kleinman,
LONDON - Embattled digital TV company ITV Digital has parted company with its direct marketing...The shock move comes as analysts continue to question the commitment of ITV Digital shareholders ...
28 Jan 2002
| by Jennifer Whitehead,
LONDON - Despite government fears about the uptake of digital interactive TV, the UK is the global...UK is ahead of even the US in the sophistication of digital interactive television and in uptake ...
23 Sep 2002
| by Staff,
bolstering its client offering with the launch of a specialist digital department....The agency is to incorporate an eight-strong team from the digital agency Arawak into its company ...
25 Apr 2002
| by Claire Billings,
funding ITV Digital until a buyer can be found, which could cost the ITV companies millions of pounds.
26 Sep 2002
| by Ben Bold,
LONDON - Prudential, the life and pensions giant, has appointed former ITV Digital senior marketer...McGrath, who was director of product development and customer value management at ITV Digital ...
15 Aug 2002
BAA, the airports operator, has appointed Digital Impact to handle
online direct marketing