10 Nov 2011
| by Sheree Hellier, Institute of Direct and Digital Marketing
). Digital channels extend their brand's reach, deepen their customer understanding and ensure they remain ...
08 Jul 2011
| by Mark Sutherland
confusion as the government waits to make the digital switchover, writes Mark Sutherland....Digital radio presents a major opportunity to brands as smartphone penetration increases and ...
18 Mar 2011
| by Matt Cartmell
Consolidated PR has been appointed by Digital UK to prepare London for the switchover to digital...The agency won the six-figure brief against seven agencies. Digital UK publicity manager Joe ...
01 Apr 2011
of Toyota's digital comms....The financial agency is stepping up its digital offering with the
investment in Cubaka, founded by ...
03 Jun 2011
| by Cathy Bussey
PRWeek will introduce digital subscriptions this summer alongside sister titles in the Brand
26 Oct 2011
| by Kim Benjamin
With more brands pushing the marketing boundaries, digital agencies are increasingly finding...It goes without saying that digital is a rapidly changing landscape, which means agencies ...
29 Jun 2011
PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their digital
27 Oct 2011
| by Maisie McCabe
The question of how to make the transition to a digital future troubles all traditional media ...
18 Jan 2011
| by Richard Dixon
, according to the Direct Marketing Association's Digital Tracker.
Yet the challenge facing marketers will ...
03 Aug 2011
| by Andrew Walmsley
, Google+ looks like an opportunity rather than a threat.
Andrew Walmsley is a digital pluralist ...