31 Oct 2007
| by Buster Dover, Head of digital, VCCP Digital
There is probably no bigger TV programme than ITV's The X Factor - it is a colossal brand watched by millions each Saturday evening.
14 Nov 2007
| by Rob Yorke, Digital director, prego*
This clever little banner for Sky Sports' Year Deal demonstrates how to effectively draw attention to an offer by using interactivity across a standard web page.
07 Dec 2007
| by Ben Mason, head of digital UK, and Paul Borge, head of digital
operations UK, Fleishman-Hillard Digital
directly and indirectly. Here, two digital whizz-kids discuss the future of the web and how the role of...experiences integral to the brand.
Marketing companies are coming face-to-face with each other in the
digital ...
13 Jun 2007
| by Martin Gent, Creative director, Digital HTW
I'm fed up with social networking. I'm anti-social and my mum told me not to talk to strangers.
17 Jan 2007
| by Charmaine Oakley, Digital planning director, ZED Media
The new year has arrived along with the predictable wave of slim-down, clean-out and detox products. They seem designed to make us feel guilty for our festive overindulgences. Thankfully, Detox with Evian has managed something quite different and is very engaging.
29 Jun 2007
| by Kristin Berg, Euro RSCG 4D Digital
As all agencies are happily aware, digital adspend has rocketed in 2006
and its steady rise looks ...
26 Sep 2007
| by Wayne Holder, Digital creative director, Turqoise
It has recently won an award, so I wanted to look at First Great Western's website.
11 Apr 2007
| by Fleur Hicks-Duarte, Senior digital manager, Geronimo
I never do those Cosmo quizzes that match you up with your 'perfect' partner, I don't pay attention to what my stars predict for the year and I am not one to be swept away by archaic visions of cheesy chivalry so often churned out in romantic novels.
03 Oct 2007
| by Sean Worrell, Head of digital, Viacom Brand Solutions
What with the world being overtaken by web 2.0, Radio Times has launched a user-generated content section on its website called Talk.
11 Jul 2007
| by Jon Williams, Head of digital creative, Beattie McGuinness
Bungay
To promote its new mobile-internet site, CNN selected Hypertag to run a campaign comprising Bluetooth-enabled posters at London City Airport - a perfect way to target high-value, tech-savvy consumers waiting for their plane in the rather impersonal departure lounge.