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CAMPAIGN-I: Perspective - Ideas are the most important thing in a digital campaign

things in the digital domain that look interesting from a design perspective, such as funky Flash ...

NEW MEDIA CHOICE: tiffany.com

Site: Tiffany.com Every time I access www.tiffany.com, the immortal words of Holly Golightly in Breakfast at Tiffany's spring to mind: "Nothing bad could ever happen at Tiffany's." The designers have captured the essence of the brand. They have translated the luxurious physical environment...

CAMPAIGN-I: Perspective - Forget the portal, build a cathedral

The internet has become a true mass medium: the early sense of novelty has almost evaporated. Quality levels of entry are significantly higher. Having a company website today is as important for its reputation as having a coffee machine. Building a portal as a collection of items and/or (worse)...

specialists, each with their unique market offering. Juliet Blackburn breaks down the digital shops into five

New media, digital media, screen media, interactive digital media and connected media - the ...

CAMPAIGN-I: Perspective - Stop the moaning and start enjoying

The past six months or so have been like a depressing soap opera for me. Each week I thumb through the industry press, hoping for an exciting plot development and dose of inspiration. Invariably, my hopes are floored, as the grand scheme of this drama seems as unchanging as Pauline Fowler's...

NEW MEDIA: Web Words - A rethink of online advertising can be the key to success

What a difference a year makes. As we find ourselves in the middle of the dotcom backlash - in which the effectiveness of online advertising has become inextricably linked - the time has come to re-examine the opportunities the internet can offer advertisers. If you cast your mind back...

NEW MEDIA: Web Words - Trust and quality are key to thriving on the web today

OK, so the economy is starting to slide, due to the digital domino effect from across the pond ...

NEW MEDIA: Web Words - Trust and quality are key to thriving on the web today

OK, so the economy is starting to slide, due to the digital domino effect from across the pond ...

Digital TV - the Future?

Digital TV - the Future?...SkyDigital has 5.1 million subscribers (70% of the UK digital market) - a critical mass of users ...

Grey consolidates digital businesses

Grey Global Group is consolidating its three digital media businesses, Beyond Interactive...LONDON (Brand Republic) - Grey Global Group is consolidating its three digital media businesses ...

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