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CLOSE-UP: LIVE ISSUE/DIGITAL RADIO - How will digital shape advertising on the airwaves? John Naughton discusses why the RAB needs to have an initiative for digital radio

add to the confusion, there s a host of new technologies on the way. There s Digital Audio ...

AGENCY 2001: Top 20 market research agencies - Researchers face up to tough times. The internet and access panels may hold the answer to the difficulty market researchers have in reaching consumers

carrying out the work. 'That may well be the way it goes. The key thing is to avoid any confusion ...

FEATURE: Buying into brands - New research shows there is a global consensus on corporate branding The way this is communicated is a different matter. Mary Cowlett takes an exclusive look

office to the market place, there is perhaps confusion and possibly even conflict as to which function ...

FEATURE: VIEW FROM THE TOP - Dick Morris. Return of the spin king - Ex-Clinton confidante and PA stalwart Dick Morris believes technology will transform political campaigning

the US struggles with post-election confusion and the candidates legal teams work to exploit every ...

MARKETING MIX: Tory MP regenerates the truth

growing part of the economy. But confusion reigned when two of the areas he damned as representing 'public ...

OPINION: Profile - Chief of police. Chris Graham, director-general, Advertising Standards Authority

the internet via the TV means the potential for confusion about who regulates what is already here ...

Tories in talks with London agencies

Confusion has broken out over the future of Yellow M s tenure of the Tory advertising account with...Confusion has broken out over the future of Yellow M s tenure of the Tory advertising account with ...

MEDIA: What The Papers Say - Brown mini-Budget fuels pensions debate

). Where is this petrol? was the most common response (Daily Star, 9/11) amid further confusion over ...

Charities face market saturation

6500 new charities every year. As the potential for confusion grows and the rivalry between ...

ANALYSIS: Budget flights: coming or going? - With Go on the market and EasyJet set to float, Emma Poole reveals how the no-frills airline sector is shaping up

found the new airline cannibalising its existing services and creating brand confusion. Just two years ...

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