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Osman takes communications role

15 Nov 2000 | by MediaWeek

Osman takes communications role...boss Mathew Bannister. Osman has instead been promoted to become the new head of communications for ...

Motorola communications presidents quits

13 Oct 2000

Merle Gilmore has unexpectedly quit his position as president of Motorola’s communications...Motorola’s communications enterprise, the division formed two years ago to integrate the company’s ...

DIRECT: Briefs

20 Apr 2000 | by ROBERT MAYES, Communications director,

is now redundant and serves no useful purpose. Hawkeye Communications, the US-based ...

OPINION: Give the AA a slap on the back for exploration of how ads work

24 Aug 2000 | by WINSTON FLETCHER, communications direct

Having given the Advertising Association a friendly knee in the groin in my last column for getting involved in the government s ludicrous campaign against prostitutes phone box cards, it seems only fair to redress the balance this month by giving it a thumping pat on the back.

OPINION: Advertising prostitution may be unsightly, but it is never stupid

20 Jul 2000 | by WINSTON FLETCHER, communications direct

Fresh from its triumphant plan to punish drunken louts by frog-marching them to cash machines, the government has announced it intends to make carding a criminal offence. Carding? Carding is the display in phone-boxes of prostitutes cards.

OPINION: Don’t abandon the old truths in the search for a ’new’ idea

15 Jun 2000 | by WINSTON FLETCHER, communications direct

New , said the late, great David Ogilvy, is one of the most powerful words in the advertising dictionary. And though he provided no evidence in support of this thesis - he didn t like to be bothered with pedantic details - he was indubitably right. The N-word has magical powers.

OPINION: It’s no use picking the best ad ever purely on aesthetic value

11 May 2000 | by WINSTON FLETCHER, communications direct

A couple of weeks ago the cover of the Sunday Times Culture section boldly announced that it featured The best British ad ever .

DIRECT: Telegraph picks up all-time prize

20 Apr 2000 | by ROBERT MAYES, Communications director,

The Daily Telegraph scooped the award for the best promotion of the past 30 years for a campaign which launched its Fantasy Football game.

DIRECTWATCH: Direct choice/Firebox.com cards

20 Apr 2000 | by ROBERT MAYES, Communications director,

Sad individual that I am, I have just been reading some research which suggests that UK punters spend over pounds 20bn a year as a result of direct mail offers - a figure even higher than my overdraft. Having seen this little gem of a mailing from firebox.com, I m now convinced both the aforementioned...

OPINION: Advertising’s death knell has been sounded a little too early

06 Apr 2000 | by WINSTON FLETCHER, communications direct

Reports of my death , the novelist Mark Twain once famously wrote, are greatly exaggerated. Reports of the impending demise of traditional above-the-line advertising - or at the very least, of its dwindling effectiveness - are similarly way off beam.

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