Search results for "communications"

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Forget David v Goliath - challenger brands have evolved

were doing it and the communications implications for each. The result is captured in our book ...

Multi-platform distribution and revenue diversification will be crucial for broadcasters in 2008

transforming communications and entertainment sector is creating a challenging new environment for traditional ...

Brand ads drive internet spend up 9% reports Thomson

ways: "Technologies are driving change enabling more cost effective communications, albeit on ...

Online ad spend: Internet establishes itself as a major advertising medium

marketing communications. Tenancies (where advertisers also provide site content e.g. the dating or ...

Online ad spend: Internet advertising nears £1 Billion for the first six months of 2006

creative and engaging communications. Equivalent of one day a week spent online: According to YouGov ...

Case study: Boots No.7 - intelligent media planning

communications spend. Further information is available at the MNP Best Practice Group website ...

Top five reasons to use RSS

quickly being adopted by businesses as a new communications channel and an efficient way to distribute ...

Lifting the lid on relationship management

and improve their relationships leading to greater ROI from marketing communications. ...

When it comes to the bottom line, it's knowing the biz v. giving good buzz

grab the prospective client's attention. But that doesn't mean they know how to create communications ...

Rethinking the pharmaceutical marketing model

tactical system connects a set of marketing components - brand communications, sales force automation ...

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