CREATIVE STRATEGY: Bodyform spoof is bloody funny
01 Nov 2012 | by Simon S Kershaw
Adland? Well yes, occasionally, marketing communications stir Outraged of Tunbridge Wells into ...
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On the Campaign couch
07 Feb 2013 | by Jeremy Bullmore
. Your 23 territorial responsibilities are, between them, following 23 different communications ...
Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'
08 Jul 2011 | by Simon Clift
and communications workshop alongside the dishing out of Lions. The quality of the offering is not ...
CREATIVE STRATEGY: When copy's in pole position, it had better be great, Audi
02 Jun 2011 | by Simon S Kershaw
more than the analysts predicted. As communications guru Howard Gossage once put it: "The real fact ...
CREATIVE STRATEGY: Innocent. Guilty of being just a bit silly
19 May 2011 | by Simon S Kershaw
communications and how to generate said action.
CREATIVE STRATEGY: Google's new campaign? 'Ah lahk-i allot'
28 Apr 2011 | by Simon S Kershaw
give poor communications a good kicking, I have nothing to add. Except I hope that, after a bit of ...
CREATIVE STRATEGY: AgeUK adds chat value to internal comms
16 Mar 2011 | by Simon Kershaw
Internal communications don't have to be dull, as demonstrated by the latest work for AgeUK....In my experience, client briefs for their internal communications can go one of two ways and more ...
CREATIVE STRATEGY - British Heart Foundation mends advertising's broken organ
24 Feb 2011 | by Simon Kershaw
out communications. But it s hardly a recipe for stand-out stuff. Therefore, it was heartening to ...
CREATIVE STRATEGY: VW feels The Force
10 Feb 2011 | by Simon S Kershaw
communications. Of course, it all started in the US after the Second World War, with the famous DDB press ads ...
CREATIVE STRATEGY: T-Mobile sings its way to a higher plane
16 Dec 2010 | by Simon S Kershaw
communications. It s easy enough to pick holes in an ad if the execution is poor. But more often than not, it is ...
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