Search results for "communications"

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Think BR: The data exchange

05 Dec 2012 | by Sam Zindel

recognise that transparency and data control are key terms of engagement in marketing communications and the ...

Think BR: When acronyms get in the way of valuable relationships

23 Nov 2012 | by Oliver Spalding

personalise at scale. Triggered communications become less back-breaking. There are many challenges for ...

Think BR: Big data, or just better targeting?

10 Oct 2012 | by Dan Hagen

the use of technology, quickly making it useful for communications. Actionability. Changes to ...

Think BR: Adapting for the needs of today's marketers

10 Aug 2012 | by Gavin Wheeler

Making sense of big data opportunities to deliver relevant, personalised communications that deliver a ...

Think BR: How to revamp your CRM strategy for optimum results

25 Jul 2012 | by Pamela Bath

and offline, integrating their direct and brand communications and optimizing their customer ...

Think BR: A left brain, right brain look at data in marketing

14 Mar 2012 | by James Caig

complete picture of our communications. Data insight promises to make us better targeted, optimised ...

Editor's Comment: TV's a lively corpse

22 Nov 2011 | by Noelle McElhatton

of your communications, whatever format they take. Capital One has gone from UK direct ...

CREATIVE STRATEGY: John West's campaign charts new waters

27 Oct 2011 | by Simon S Kershaw

with personalised communications print and digital. This conversation came back to me when I ...

CREATIVE STRATEGY: When copy's in pole position, it had better be great, Audi

02 Jun 2011 | by Simon S Kershaw

more than the analysts predicted. As communications guru Howard Gossage once put it: "The real fact ...

Think BR: CRM and a sledgehammered Lamborghini

01 Jun 2011 | by David Rolfe

customer doesn t get cold feet. Right from this point, communications need to start to personalise the ...

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