Search results for "communications"

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Mark Ritson on branding: Exxon vision is perilously short-term

27 Sep 2006

. Over the past eight years, it has masterminded one of the most impressive global communications ...

Media Forum: Is sponsorship losing its way?

22 Sep 2006

communications plan. There isn't a major ad category that isn't involved these days. Revenue is more buoyant ...

Perspective - Adland must adapt as clients catch on tojargon

15 Sep 2006 | by by Claire Beale

communications are increasingly playing a key role in their marketing activity. And put up or shut up time is ...

Close-Up: Are agencies under threat from consultancies?

15 Sep 2006 | by by Chris Ingram

overview; concentrating on the brand strategy issue and ignoring the communications strategy and innovation ...

Editorial: Digital is not a strategy

13 Sep 2006 | by Craig Smith, editor

prospects of digital customer communications, it is interesting to discover an online brand that is going ...

Perspective - Effectiveness Awards mirror integration'sprogress

08 Sep 2006 | by by Claire Beale

where the communications industry is heading, and this year's roll- call is no exception.

Editorial: Royal Mail will regret overkill

06 Sep 2006 | by Craig Smith, editor

communications channel. Those direct-mail avoiders have gone anyway, with a flood of approaches to the MPS and ...

 

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