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Great marketing is about the personal touch

easy to reach, having communications and services that are easy to use and always keeping to schedule ...

NEWS ANALYSIS: City firms braced for storm

Communications and former president of Hill Knowlton Europe. GreenTarget UK chairman Tim Jackaman, who ...

Media Perspective: We should be about changing behaviour, not just attitudes

deciding to ask the question "what should we do?", rather than answering the traditional communications ...

The World: Insider's View - Turkey

Turkey is a market with great investment prospects. Unlike the marketing communications sector in ...

Media Forum: Can brands/musicians gel?

of Warner Music International, but which includes Naked Communications among its joint venture ...

MEDIA ANALYSIS: It pays to listen carefully to the Echo

Communications director Jon Egan. This is the reason that Bell Pottinger North s associate director Richard ...

Time for the UK to get mobile moving

communications. But mobile advertising is potentially potent, as they can be highly targeted and interactive ...

Media Forum: Can everyone plan comms?

We could have sworn we heard Jim Marshall banging on about communications planning at last week ...

Media: All about ... TV sales houses

suggestions that they are not adequately engaged with the communications planning process at agencies or ...

Media Headliner: Lucas out to unlock 'massive potential' of UKTV

director of marketing and communications. Lucas, who was poached from ITV where he was the controller of ...

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