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PLANNING CASEBOOK: British Gas' Generation Green campaign is a hit with schools

, vegetable-growing kits and bikes. The campaign involved a three-pronged communications programme. Firstly, British ...

O2 targets teens with pre-pay cards

. Hamid Habib, Communications planning director, ZenithOptimedia ...

Twiggy raises profile of M&S anniversary

for M S communications has always revolved around three words: focus, authority and energy. We ...

T-Mobile pay-as-you-go campaign is a hit

York. Also, it was crucial to make our communications and promotions all-inclusive. If we could get ...

Radio and TV drive Citroën campaign

, Communications planner, OMD UK ...

Royal Mail Smilers delivered the goods

Roberts Communications planning manager, OMD UK ...

Bond helps Sony exceed sales forecast

103% for the C902 Titanium Silver Cyber-shot handset. Amy Parker, Communications planner ...

 

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