Business effectiveness is the mantra, not media efficiency
17 Nov 2009 | by Tess Alps
communications planning process and maybe even solve the sticky remuneration mess most media agencies find ...
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Paid-for search can be used to counter adverse publicity
17 Nov 2009 | by Sue Unerman
expected someone to make an advisory role part of their communications strategy as a matter of priority, or ...
Agency consortia set their sights on the big COI prize
27 Oct 2009 | by Steve Barrett
While the account will struggle to hit the 250m the Government communications agency spent in ...
Will 3DTV and HDTV become mainstream ad formats?
27 Oct 2009 | by Media Week
. YES - Anthony Edwards, Communications planning director, Euro RSCG As a player with a seemingly ever ...
Is UKOM's panel-based data an outmoded system?
20 Oct 2009 | by Media Week
marketing communications. In assessing UKOM's contemporary relevance we have to hear what our customers ...
Real-time planning is vital to change consumer behaviour
06 Oct 2009 | by Sue Unerman
economic and consumer insights. Five years ago, communications planners were still struggling to develop ...
Why display advertising remains the lifeblood of brands
06 Oct 2009 | by Tess Alps
advertising income within professional content. Rather, he believes they are communications businesses, like ...
Twitter delivers better integrated brand communications
15 Sep 2009 | by Sue Unerman
the dark arts of corporate communications or the flashy razzmatazz of celebrity endorsement, PR went...importance lies in what it can do to deliver better integrated communications for an organisation or for a ...
You're smarter without a BlackBerry
15 Sep 2009 | by David Emin
King's College University recently found that "communications overload" can cause a professional's IQ ...
Is Twitter simply a fad without a future or a media solution?
02 Sep 2009 | by Richard Eyre
communications professionals think Twitter is a fad and only 8% of advertisers see Twitter as an effective ...
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