Search results for "communications"

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Opinion: Brands jostle for attention at Copenhagen climate change summit

17 Dec 2009 | by Arlo Brady

forward, COP15 raises other important points, as brands refine communications and sustainability ...

Andrew Walmsley on Digital: the consumer manages the brand

01 Dec 2009 | by Andrew Walmsley

shape of your communications, then what you're doing isn't marketing, and you're missing out on the ...

Adwatch Review: Nintendo

24 Nov 2009

times were good. Yes, its communications helped consoles fly off the shelves, but it also helped build a ...

Could crowd-sourcing be a useful way to generate advertising ideas?

10 Nov 2009 | by Staff

provide. Maybe Ian Armstrong, manager of customer communications, Honda The first principle ...

Andrew Walmsley on Digital: Youth immerse themselves in the internet

21 Oct 2009 | by Andrew Walmsley

implications for media, brands and marketing communications go far beyond the simple creation of a new media ...

Me and my mentor

20 Oct 2009 | by Sarah Johnson

Ian Armstrong, manager of customer communications, Honda

Are brands hit by the postal strike communicating this effectively?

20 Oct 2009 | by Staff

Christian Cull, communications director, TUI UK Ireland Our customers do not need to be told that ...

Editor's comment: New-term blues for the COI?

13 Oct 2009 | by Lucy Barrett

communications is the right thing to do, the Labour party has been the ad man's friend. The millions of pounds it ...

As the recession eases, should sustainability become a priority?

12 Oct 2009 | by Staff

Communications Nowadays I sense that competitive advantage for brands is no longer just about conventional ...

Mark Ritson on Branding: bollocks to Twitter and bollocks to it being worth one billion dollars

29 Sep 2009 | by Mark Ritson

Skype for $3.1bn. It paid $1.3bn in cash and $1.3bn in stock for the online comm-uni-cations company ...

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