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Marketers at risk of turning consumers into brand blockers

24 Dec 2012 | by Kieran Kilmartin

%) and Google+ (51%) as the next most important channels for communications. By contrast, after ...

Five key lessons on selling the baby

18 Dec 2012 | by Gary Stolkin

of the best independent communications agencies in China before the other holding companies' feet had ...

The new power of television

17 Dec 2012 | by Sarah Ivey

marketers and agencies searching out communications options beyond the 30 second spot. However, we are ...

Think BR: 2013: Gender recognition, dual screen shopping and 3D printing

17 Dec 2012 | by Matt Pye

recognise the importance of establishing a R D/innovation element of their communications budget which will ...

Trading Places: this week's people moves

14 Dec 2012 | by Matthew Chapman

been working at Unilever on a freelance basis as change communications director, overseeing a ...

Think BR: The 12 best books about advertising

14 Dec 2012 | by Paul Feldwick

communications theory, or almost anything else. I have nevertheless chosen 12 books, coming from four ...

Think BR: Brand salvation is in curation

11 Dec 2012 | by Christian Purser

campaigns and communications, rather than a genuine change in approach. Surely the answer to the ...

Think BR: Microsoft signals break with digital media's past

10 Dec 2012 | by Tom Pepper

media and devising online marketing communications strategies using tiles, not windows. Microsoft s ...

Think BR: Exploring effectiveness

07 Dec 2012 | by Janet Hull

represents the most rigorous and comprehensive examination of marketing communications working in the ...

Think BR: The data exchange

05 Dec 2012 | by Sam Zindel

recognise that transparency and data control are key terms of engagement in marketing communications and the ...

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