Field Marketing: Innovation ensures success
27 Jun 2012 | by Suzy Bashford
process for the stand build and creative communications. We set a precedent when it came to the levels for ...
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Sales promotion: beyond the zero-sum game of deep price cuts
19 Oct 2012 | by Stuart Derrick
systems such as Blippar or Aurasma to project brand communications via smartphones. How does it add ...
Taming the data deluge
05 Apr 2012 | by David Benady
eaters' tend to stock up at Asda. This gives M S leeway to bolster its communications, giving customers ...
The Year Ahead For ... Direct Marketing
12 Jan 2012 | by Mel Cruickshank
trigger-based communications has started to show how much more effective CRM can be if it takes account of ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
. 'Brands face a challenge in ensuring their customer insight is fed through all communications, whatever ...
The BR 200 May 2011: The web's most influential bloggers (101-150)
18 May 2011 | by Staff
128 The Communications Room 2384 129 Dan Germain 2374 ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
industry, in 2010 Armstrong shifted from a UK-specific role to become manager of European communications ...
Customer Publishing: Reaping big rewards from small print runs
12 Feb 2010 | by David Benady
by auditing existing marketing communications and deciding how a magazine would fit in. It says that ...
Special Report, Direct Marketing: charting the route to integration
17 Nov 2009 | by David Benady
- and below-the-line communications is Greenbee. The online home-and motor- insurance operation launched ...
Winners of the Marketing Design Awards 2009
10 Nov 2009 | by Richard Abbott
were 16 category awards up for grabs, covering everything from packaging to customer communications and ...
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