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Sales promotion: beyond the zero-sum game of deep price cuts
19 Oct 2012 | by Stuart Derrick
systems such as Blippar or Aurasma to project brand communications via smartphones. How does it add ...
Revolution: Special Report - Social Media - Email's social evolution
12 Jul 2012 | by Trevor Clawson
media age. Traditionally, email was a relatively private and personal communications channel, with the ...
YouTube's Anna Bateson: why the world needs our site
14 Jun 2012 | by Sarah Shearman
hula-hooping were filmed on 24 July 2010. Communications channel Bateson was part of the marketing team ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
communications, internal communications, digital platform (search and online), data analytics, customer ...
Taming the data deluge
05 Apr 2012 | by David Benady
eaters' tend to stock up at Asda. This gives M S leeway to bolster its communications, giving customers ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
business. My strength is creating a brand vision and inspiring products, communications and proposition ...
Getting to grips with the second screen
02 Dec 2011 | by Nicola Clark
in Chelsea and Glee. Phil Nunn, communications planning architect at advertising agency network ...
A Social Adventure: why events need social media
14 Sep 2011 | by Nicola Clark
on. James Male, senior account director at Frukt Communications, believes that for many brands, a ...
From the Ghetto To Google: Social CSR
18 Aug 2011 | by Suzy Bashford
stunt or aligned with a formal CSR strategy. According to Google's senior manager for communications ...
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