Think BR: Learning from our failures
22 Dec 2011 | by Doug Findlay
example, communications based on a poorly articulated concept, which fail to deliver the key benefit to ...
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Think BR: A shopper's paradise
23 Dec 2011 | by Tim Watson and Richard Matthews
personalised communications Messages and promotions to customers based on previous purchase and social ...
Dennis Communications to launch Diet Chef Magazine
19 Dec 2011
Read more More in branded content from the APA
Seven develops behaviour-targeted app
19 Dec 2011
mobile corporate communications app for iPad and android that customises information according to user ...
Think BR: Targeted TV - advertisers' nirvana
16 Dec 2011 | by Hamish Pringle
advertisers can take advantage of addressable TV whereby ever-more precisely targeted communications can be ...
Think BR: Brand consistency in a fragmenting world
12 Dec 2011 | by Steve Puttock
inconsistency in communications a bigger concern. Firstly, these days brands are likely to work with a ...
Buddy Media forms analytics partnership with comScore
07 Dec 2011 | by Daniel Farey-Jones
will allow clients to optimise their social communications via owned media and also quantify the impact ...
Think BR: Will embed technology lead to increased product placement revenue?
05 Dec 2011 | by Philip Hughes
how this type of activity is used in the wider communications mix. As a stand-alone piece of ...
Trading places: this week's people moves
02 Dec 2011 | by Staff
marketing, left the company in September last year. Christian Cull , director of communications at TUI is ...
Google and Microsoft back campaign to improve IT education
28 Nov 2011 | by Sarah Shearman
economy through growth in digital media. Ed Vaizey, minister for culture, communications and creative ...
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