to remove filtersMaxus names Snowdon as worldwide marketing director
03 Jun 2010 | by Mark Banham
In her new role, Snowdon will oversee all Maxus branding, marketing and communications efforts ...
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Daniele Tranchini becomes chief executive of Publicis Italy
21 Jul 2010 | by Staff
Telef nica s global communications. Previously, he was chief global sales and marketing officer ...
Close-Up: Can ISBA model connect agencies and advertisers?
30 Apr 2010
Industry figures reflect on the ISBA president's blueprint for more successful communications....for creating great effective communications, Hunter set out the issues that need to be addressed. Is ...
Media Forum: Does Indy package add up?
30 Apr 2010
Experience Communications (who worked on The Indy account), says he remains a fan. He concludes: "The paper ...
Close-Up: Are clients leading the way on digital?
30 Apr 2010
their place is within an evolving communications landscape. "The fact is that the economic situation ...
On the Campaign Couch ... with JB
30 Apr 2010 | by Jeremy Bullmore
, including doing the brand's advertising and marketing communications? A: The dominant characteristic of ...
Creativity and the art of collaboration
30 Apr 2010
even one. And surely there's more to marketing communications than gag writing? But his point is that ...
Close-Up: Why Sony isn't after another 'balls'
23 Apr 2010 | by Claire Beale
brand advocates". And Moore thinks the Sony approach to communications could itself offer a blueprint ...
Close-Up: Rethinking advertising's consumption economy
23 Apr 2010
communications industries are many. What's wrong with an economy based on consumption? How do we develop ideas ...
Close-Up: Why Sony isn't after another 'balls'
23 Apr 2010 | by Claire Beale
brand advocates". And Moore thinks the Sony approach to communications could itself offer a blueprint ...
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