to remove filtersCREATIVE STRATEGY: T-Mobile sings its way to a higher plane
16 Dec 2010 | by Simon S Kershaw
communications. It s easy enough to pick holes in an ad if the execution is poor. But more often than not, it is ...
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Microsoft and C4 partner for TV ad break innovation
20 Dec 2010 | by Sara Kimberley
communications, Microsoft, said: "This break innovation is a unique platform to help us to communicate to our ...
Harvey Nichols launches satirical online video
15 Dec 2010 | by Sara Kimberley
, marketing communications director at Harvey Nichols, said: "We wanted to create a feelgood Christmas message ...
Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
communications. MAC gets lost in Mexico The growing might of social media platforms was clearly illustrated ...
PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand
10 Dec 2010 | by Rory Sutherland
brand manager at Vauxhall from 2000 to 2004, when he became head of brand communications at 3. As ...
Jeep targets snowed-in consumers with latest campaign
08 Dec 2010 | by Alex Brownsell
are". Naveen Dayal, marketing communications manager at Chrysler Jeep, said: "Our overall campaign ...
Government seeks 'Fire kills' campaign support from B&Q and Homebase
02 Dec 2010 | by Daniel Farey-Jones
terms of point-of-sale in their outlets and in terms of the communications (with which they target ...
Succeeding the COI
17 Nov 2010 | by Gemma Charles
public-service communications in the US. It describes itself as a 'private, non-profit organisation that ...
Burberry sales soar on the back of digital and brand strategy
16 Nov 2010 | by Ed Owen
agency in April as part of its ongoing communications consolidation strategy. ...
PROMOTIONAL FEATURE: Creating Diageo art on the digital canvas
11 Nov 2010 | by Simon Sankarayya
science. How do you balance these? Great communications are a balance between art and science. I want all ...
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