Search results for "communications"

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Brand maturation

05 Nov 2004 | by Bret Kinsella and Joseph Benson

marketing communications. The stewards of these brands recognise that compelling promises and marketing ...

Brand momentum: speed can kill

01 Jul 2004 | by Bret Kinsella and Joseph Benson

Systems. Bret s first career was in political communications where he worked on campaigns for President ...

Delivering real growth through innovation

01 Jun 2004 | by Chris Wood, Corporate Edge

of brand, design and communications consultancy Corporate Edge and has over 25 years experience ...

How UK organisations can conquer US vertical industries effectively

05 Apr 2004 | by Flora Iacchia

Communications. She advises organisations on how to market, publicize, and sell cost-effectively to vertical ...

Case Study: WRC - On-track to being a top sports entertainment brand

24 Mar 2004 | by Professor Angus Jenkinson

collaboration with their partner agency 23red they developed a consistent brand communications strategy and a ...

CODAR - Open Planning is set to revolutionise marketing communications

22 Mar 2004 | by Professor Angus Jenkinson

fragmented marketing communications....tools Good marketers know this. Indeed research shows that enhancing marketing communications ...

Are the 'best brands' really the best?

16 Mar 2004 | by Arie Opps

Toronto-based marketing and communications specialist Arie Opps critiques standard 'Top 100 Brands

How your supply chain can build or destroy your brand

01 Mar 2004 | by Joseph Benson and Bret Kinsella

marketers should give as much thought to the buying experience as they do to image, marketing communications...Marketing and the Senior Vice President of Marketing Communications. She also worked with the three top ...

Case Study: IBM - A new model for IMC

23 Jan 2004 | by Professor Angus Jenkinson and Branko Sain

marketing communications. The result is better communication, better learning and better results....Marketing Communications departments are commonly structured by marcoms discipline (e.g. direct ...

 

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