Search results for "communications"

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Prince’s Trust hunts for football sponsors

19 Dec 1998 | by ANNE-MARIE CRAWFORD

. Associated partners will have access to all of the clubs marketing communications, including databases for ...

Martin Dawes launches Breathe

19 Dec 1998 | by STEVE BELL

fifth mobile phone network. The company is leasing air time from Mercury Personal Communications ...

Tullo Marshall scoops Cellnet’s DM business

18 Dec 1998 | by ELEANOR TRICKETT

work with Cellnet since OgilvyOne split with the mobile communications operator in April. In the ...

Cellnet DM shop to boost loyalty

17 Dec 1998 | by LISA CAMPBELL

agency to terminate its five-year relationship with Cable & Wireless Communications, for which it ...

Omnicom group to swallow AMV

03 Dec 1998 | by LISA CAMPBELL

Anderson GPC Fishburn Hedges Freud Communications* Redwood Publishing* ...

Cellnet in quest for DM shop following split with OgilvyOne

13 Nov 1998 | by ELEANOR TRICKETT

promotion side of the mobile communications business. Clarke Hooper, which is Cellnet s sales promotion ...

DIRECT MARKETING: DM Agency Performance League - Despite some good individual results, operating profits are down throughout the industry, concludes this year’s WKS league table. Below, Robert Dwek examines the big issues facing direct marketing a

30 Oct 1998 | by ROBERT DWEK

Snyder Communications. Since publishing this survey, WKS has seen the 1997 results for Brann, which ...

DIRECT MARKETING: THE RESEARCH GAP - Although direct mail has mushroomed in the past ten years, there’s no comprehensive research system to gather data on its effectiveness. Robert Gray measures demand

30 Oct 1998 | by ROBERT GRAY

position of direct mail in the marketing communications pecking order. The likelihood is that they are a ...

NEW MEDIA: CWC tests ads for niche brand Internet Lite

29 Oct 1998 | by PHIL REDDING, Deputy md pres.co (former

Cable & Wireless Communications is testing a national TV advertising campaign for its niche

Mondex uses loyalty to woo UK retailers

29 Oct 1998 | by DANNY ROGERS

cheaper for retailers to run than traditional schemes that involve posting out communications to ...

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