THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL
18 Dec 1997
Client: Safeway Stores Agency: Bates Communications Copywriter: Jennifer North Art ...
communications planning. Anyone who thinks the DM boom is over might be well advised to think again. ...
Client: Safeway Stores Agency: Bates Communications Copywriter: Jennifer North Art ...
of a third of total UK births per annum. The communications programme consisted of six ...
communications was developed to appeal to an audience that traditionally doesn t respond to direct mail - or ...
judging panel praised the entry as an excellent demonstration of integrated marketing communications ...
, providing a fast, responsive communications and supply channel, says the agency. A key success factor ...
. The wide variety of communications created a high level of spontaneous awareness and a large ...
Tony Polydorou - BCA Dave Mullen - One to One Direct Communications Lisa Riley - Bhs ...
: Goran Powell Art director: Geoff Ketcher SECOND Client: Mercury Communications ...
WINNER Client: Gillette Agency: BBL Marketing Communications Copywriter: Dan ...