22 Mar 2004
| by Professor Angus Jenkinson
fragmented marketing communications....tools Good marketers know this. Indeed research shows that enhancing marketing communications ...
01 Aug 2003
| by Greg Radner
Companies are now utilizing webcast technology for a variety of business communications needs. Greg...Companies are now utilizing webcast technology for a variety of business communications needs ...
01 Nov 2000
| by G. Belch and M. Belch
the more widely recognized approach of implementing an integrated marketing communications strategy....unified message to the consumer. The integrated marketing communications perspective, or theme of the ...
01 Feb 1997
| by Rossiter
communications, rather than undergraduates taking descriptive courses in advertising....Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition ...