Phil Thomson, GlaxoSmithKline: A new comms generation
07 Apr 2011 | by Phil Thompson, GlaxoSmithKline
In a period of upheaval, PR professionals are driving change at pharmaceutical companies.
comms through multiple channels to reach a single audience with one voice. Yet PR often ploughs a lonely ...
In a period of upheaval, PR professionals are driving change at pharmaceutical companies.
comms channel at your disposal. You'll create noise, but will you be heard? Will you get your message ...
Consistent and integrated comms is playing a crucial role in restoring public pride in Heathrow..... Engaging, integrated comms can play an important role in restoring that pride and confidence. By ...
Getting inside the minds of relevant groups is key to a successful corporate comms strategy....managing this area of comms carefully is important to investors, who shy away from brands exposed to ...
Why do many comms directors confine corporate reputation management to results time?...fact, these needs create opportunities for the comms teams to be talking to many different sections of ...
the way in the fast-changing landscape of online comms....past so it's not just about consumer work,' he says. Internal comms, for example, is seeing a step ...
comms is a sad affair. No consumer puts themselves in a silo designed to receive channel-specific comms ...
it and engaged in its effective delivery. The smartest comms directors are working hand-in-glove ...
activity. BP is a prime example. Most assume that it was the lack of a viable crisis comms plan and poor ...