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The perfect comms mix

comms through multiple channels to reach a single audience with one voice. Yet PR often ploughs a lonely ...

Phil Thomson, GlaxoSmithKline: A new comms generation

In a period of upheaval, PR professionals are driving change at pharmaceutical companies.

Client View: Will Orr, British Gas - Mix the perfect comms cocktail

comms channel at your disposal. You'll create noise, but will you be heard? Will you get your message ...

Clare Harbord, Heathrow Airport: Making the case

Consistent and integrated comms is playing a crucial role in restoring public pride in Heathrow..... Engaging, integrated comms can play an important role in restoring that pride and confidence. By ...

Jonathan Flint, Citigate Dewe Rogerson: Appreciating the audience

Getting inside the minds of relevant groups is key to a successful corporate comms strategy....managing this area of comms carefully is important to investors, who shy away from brands exposed to ...

Greg Dawson, Virgin Atlantic: Build reputations every day

Why do many comms directors confine corporate reputation management to results time?...fact, these needs create opportunities for the comms teams to be talking to many different sections of ...

Top 50 Digital Consultancies

the way in the fast-changing landscape of online comms....past so it's not just about consumer work,' he says. Internal comms, for example, is seeing a step ...

Gordon Tempest-Hay, Blue Rubicon: It's time to dissolve the agency fiefdoms

comms is a sad affair. No consumer puts themselves in a silo designed to receive channel-specific comms ...

John Mahony, ReputationInc: More than talking the talk

it and engaged in its effective delivery. The smartest comms directors are working hand-in-glove ...

Gavin Megaw, Hanover: Mind the reputation gap

activity. BP is a prime example. Most assume that it was the lack of a viable crisis comms plan and poor ...

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