to remove filtersCustomer publishing leagues: The rise of branded content
16 Jun 2011 | by Kim Benjamin
a multi-layered digital magazine, or in internal comms briefings,' he says. 'This is reflected in ...
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Capitalising on content
28 Jun 2011
one of those gems of insight that digital comms types are usually too polite to mention. 'Any digital ...
Vanessa Canzini, eBay: Don't lose the brand magic
08 Apr 2011 | by Vanessa Canzini, eBay
an easy thing to accomplish, and the number of brands that continue to focus their comms on the ...
Reputation management history lessons
07 Apr 2011
corporate comms, Europe, eBay Niccolo Machiavelli . The undisputed master of understanding reputation ...
Phil Thomson, GlaxoSmithKline: A new comms generation
07 Apr 2011 | by Phil Thompson, GlaxoSmithKline
In a period of upheaval, PR professionals are driving change at pharmaceutical companies.
Greg Dawson, Virgin Atlantic: Build reputations every day
07 Apr 2011 | by Greg Dawson, Virgin Atlantic
Why do many comms directors confine corporate reputation management to results time?...fact, these needs create opportunities for the comms teams to be talking to many different sections of ...
Client View - Nick Hindle, McDonald's: Managing the McFightback
07 Apr 2011 | by Nick Hindle, McDonald's
what I would call a 1+1+1 incremental comms strategy to one that is more like McDonald's squared. In a ...
Catherine May, Centrica: We need reasons to believe
07 Apr 2011 | by Catherine May, Centrica
brought. Businesses with great comms and corporate affairs teams are working on these challenges today ...
Spencer Livermore, Blue Rubicon: Winning the corporate campaign
07 Apr 2011 | by Spencer Livermore, Blue Rubicon
that when the execution phase comes, it delivers maximum value for the comms budget. At Blue Rubicon ...
Brands held in good repute
06 Apr 2011 | by Claire Murphy, consultant editor
pages. We have brought together views from comms professionals who have faced weighty challenges and ...
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