Search results for "comms"

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Never mind big data, what we need in media is data that speaks the same language

25 Apr 2013 | by Sue Unerman

and that this "is hampering its usefulness. Stakeholders for each comms channel are concentrating on ...

Arif Durrani: Google's Squared is another welcome media boost

28 Feb 2013 | by Arif Durrani

UK comms industry with a welcome injection of talent. And let s face it: Google, the digital mentor ...

Just be careful next time you write technobabble about experiencability

07 Feb 2013 | by Russell Davies

wherever global marketing teams meet to ideate comms solutions. I can speak enough of it, but I normally ...

Pete Kemp: Govt advertising is leaner but will be no less effective

20 Sep 2012 | by Pete Kemp

paid-for comms is once again central to delivering policies and behaviour change. Therefore, I'd go one ...

Think BR: The rise of 3D print and its impact on the creative economy

28 Aug 2012 | by Kerry Hogarth

agencies continue to make the move from purely comms providers to strategic consultants and innovation ...

Jeremy Lee: Innovation in media agencies still exists. Good stuff, indeed

15 Sep 2011 | by Jeremy Lee

Communications. Formed in 2004 with a small amount of Omnicom backing, it too rode the wave of the comms planning ...

Claire Beale: Post-digital, everyone is hyping social media.

01 Sep 2011 | by Claire Beale

persuading clients that, really, really, they are fully equipped to use whatever piece of new comms ...

CREATIVE STRATEGY: Let's raise our glasses to a witty press ad from Fairhills

31 Mar 2011 | by Simon S Kershaw

films. Internal comms. TV ads. Websites. Augmented reality. Experiential stunts. You name it. But does ...

Think BR: Are you mobile first or last?

22 Feb 2011 | by John Rudaizky

Still think mobile is a passing fad? Is it absent from your brand's media/marketing comms schedule ...

Agency consortia set their sights on the big COI prize

27 Oct 2009 | by Steve Barrett

with out-of-home sibling Posterscope. Omnicom, which handles some COI comms planning through Manning ...

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