The Year Ahead For ... Direct Marketing
12 Jan 2012 | by Mel Cruickshank
comms and richly informed targeting. From an annual contact plan dictated by a sales calendar to a ...
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TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
, directorships (2003-2007) Head of mktg comms, rising to marketing director, TfL (2007 to present ...
The Work: Private view
13 Feb 2009
comms, Change4Life marketing team, DoH Brief: Educate parents of consequences of excess body fat in ...
The Work: Private View
16 Jan 2009
comms manager, Audi UK Brief: Q5 launch campaign Agency: Bartle Bogle Hegarty Writers/art directors ...
The Direct Approach: Flip the lens
10 Oct 2008 | by Martin Nieri, Ben Rachel CMW
once pitted comms channel against comms channel, above the line versus below, direct against sales ...
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