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Double standards - What can a media joint venture offer clients?

17 Jan 2013

others, it s a great time-saver the ability to issue a single comms brief instead of individual media ...

The Year Ahead For...Account planning

10 Jan 2013

for the AA, this was primarily an internal comms job. When Bartle Bogle Hegarty did Levi s, they ...

The Big Interview: Gavin Esler - The art of great storytelling

18 Oct 2012 | by Kate Magee

would do PR a lot better are just catastrophic at it. BP is an obvious example. The comms mistakes it ...

The Year Ahead for ... Social Media

12 Jan 2012 | by Marc Giusti

: discovery. This is the big daddy of 2012. Discovery is the largest agenda of every comms platform, ie ...

Making the most of less: the new rules of engagement

16 Jun 2010 | by Harriet Dennys

" as the industry struggles to find a way out of the mess. "The comms triangle between idea, consumer ...

Lund heralds a new era for the COI

11 Aug 2009 | by Arif Durrani

, Mindshare and ZenithOptimedia. Under the existing comms planning framework, which also expires in March ...

Insiders' Guide: Havas Sports & Entertainment

16 Jun 2009 | by staff

at the heart of everything we do to further understand and justify every aspect of comms planning in ...

The Met will not 'lean' on bloggers

08 May 2009 | by Matt Cartmell

Social media - London force's head of comms rejects expert advice on how to combat recent negative...The Metropolitan Police's top comms executive has rejected advice from social media experts ...

Free Media: Why old planning models must go

21 Apr 2009 | by Helen Gregory

Isabelle Huet, comms planner, ZenithOptimedia I hadn't realised just how much free stuff I was ...

Free Media: Putting a value on digital free

21 Apr 2009 | by Alex Blyth

and Bittorrent. Paul Gayfer, strategy director at comms planning agency Goodstuff, believes the ...

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