Why PRs are gatecrashing the marketing party
03 Aug 2012 | by Suzy Bashford
has to be in sync with internal comms, which has to be in sync with digital, which has to be in sync ...
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Arif Durrani: Sports marketing specialists cash in on London 2012
20 Sep 2012 | by Arif Durrani
, broader ideas that draw on comms budgets' Someone else enjoying an Olympic boost is Steve Martin, chief ...
British Airways: building a brand, from the inside out
29 Jul 2011 | by Suzy Bashford
built,' he ways. 'But if BA is just running an internal comms programme and desperately expecting it to ...
Adwatch (July 27): Top 20 recall - Persil all washed out?
27 Jul 2011 | by Toby Horry, Managing partner, Dare
that the world of marketing has changed; media-neutral, integrated comms, ideation, imagineering, blah ...
Social media: the ownership battle between marketing, PR and customer relations
24 Mar 2011 | by Andrew McCormick
Should social-media strategy be handled by the marketing department, the PR and comms team or
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