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Naked's radical approach may still have mileage

a stand-alone comms planning partner. Hence, the sale of Naked is not a great surprise. It will ...

Media agencies can take a lead in comms planning

Who owns the communications planning process and who should be responsible for leading the execution of big brand ideas? That is a question that has taxed marketers and their agencies for decades and will no doubt continue to do so for years to come.

Letters - 17-24 April 2007

Communications I read your article Magazine publishers go digital (27 March, page 30) with interest. As a comms ...

Planning is best kept within the media specialists

advertising and placed closest to the big bucks. Until agencies truly deliver fully balanced comms solutions ...

 

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