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Making the most of less: the new rules of engagement

16 Jun 2010 | by Harriet Dennys

" as the industry struggles to find a way out of the mess. "The comms triangle between idea, consumer ...

Lund heralds a new era for the COI

11 Aug 2009 | by Arif Durrani

, Mindshare and ZenithOptimedia. Under the existing comms planning framework, which also expires in March ...

Insiders' Guide: Havas Sports & Entertainment

16 Jun 2009 | by staff

at the heart of everything we do to further understand and justify every aspect of comms planning in ...

Free Media: Why old planning models must go

21 Apr 2009 | by Helen Gregory

Isabelle Huet, comms planner, ZenithOptimedia I hadn't realised just how much free stuff I was ...

Free Media: Putting a value on digital free

21 Apr 2009 | by Alex Blyth

and Bittorrent. Paul Gayfer, strategy director at comms planning agency Goodstuff, believes the ...

Brooks keeps wolves from GN&M's new door

13 Jan 2009 | by Harriet Dennys

, Emap UK 1994 Director, Emap Business Comms 1992 Publishing director, Emap Business Communications ...

 

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