At the heart of the action
15 Oct 2010 | by Richard Brett
months to September 2009 (Nielsen). At Shine, our belief that PR is becoming more of a mar comms ...
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Make a bigger impact
20 Oct 2010 | by Shaz Smilansky
experience at the core of the comms plan. PR, digital, broadcast and advertising are used to amplify the ...
Enter the Engagement World
15 Oct 2010 | by Tony Langham
in mar comms for nearly 10 years, head of market ing and communi cations Tim Mack notes that the ...
PR Essays
15 Oct 2010 | by Andrew McCormick
spot is not as effective as it used to be and mark-eters need to look at other comms channels. One ...
Helen Edwards on Branding: The toughest audience
06 Oct 2010 | by Helen Edwards
promise, it started telling its own staff about it via a 2m internal comms campaign. - Ritz-Carlton is ...
Profile: Global view, local focus
14 Sep 2010 | by John Reynolds
discuss with Euro RSCG. 'Every Thursday afternoon, I meet with them and discuss our comms process,' he ...
Bacardi digital marketer leaves for TBWA Paris
03 Mar 2010 | by Sara Kimberley
communications planning account without a pitch. MEC will work on global comms strategy for Bacardi rum, but ...
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