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Should the Government be a brand?

Does use of HMG name suggest a joined-up comms approach or is it set to fail, John Tylee asks.

Pitch update

is considering a list of potential agencies. ID Comms is handling the review. Nivea's owner ...

Pete Kemp: Govt advertising is leaner but will be no less effective

paid-for comms is once again central to delivering policies and behaviour change. Therefore, I'd go one ...

Rik Haslam: Why decline in DM creative standards could be irreversible

work together to develop a solution. On the client side, frequently comms, brand and direct departments ...

Associated British Foods calls £21m media review

malted hot drink Ovaltine. Agencies have been approached by the communications consultancy ID Comms ...

On the campaign couch ... with JB

Q: Dear JB, Your previous advice on the link between no ties, jeans and success in comms has proved

Is this the return of USP in marketing?

differentiating parity products. It became comms. It dumbed down. It diluted its ethics. It got knocked out of ...

Double Standards - Are media agencies finding the skills they need?

adapted to that - be it a comms planner or a TV buyer - will find it harder to succeed in the industry ...

IPA in renewed drive to push UK adland's leading status

all that we do: IPA recruitment, training, media research, legal advice, comms and publishing. We will ...

Healy strives to redefine what planning means

building a real sense of community among comms planners globally" and he will also champion the network ...

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