Never mind big data, what we need in media is data that speaks the same language
25 Apr 2013 | by Sue Unerman
and that this "is hampering its usefulness. Stakeholders for each comms channel are concentrating on ...
Search results for "comms"
Search filters:
By Publication
- campaignlive.co.uk
By Article Type
- Opinion
Click 
to remove filters
Add Search Filters:
By Discipline
- Ad campaign (2)
- Agency (8)
- Digital marketing (1)
- Direct Marketing (1)
- Marketing (7)
- More...
Combining ads, digital and PR is what brands demand
16 May 2013 | by Danny Rogers
acquisitions. So the big challenge for ad agencies is to integrate this comms expertise and nous with their ...
What adland must learn from the Thatcher furore
18 Apr 2013 | by Danny Rogers
success. Her death last week is a stark reminder of how outstanding comms can play a central role in ...
The new imperative for great consumer insight
11 Apr 2013 | by Sue Unerman
s say that there are just two kinds of good comms. One drives desire, the other harvests that desire ...
The death of advertising, but only as we know it
21 Mar 2013 | by Danny Rogers
underpins good corporate reputation, this can be a double-edged sword if strategic comms are ignored or if a ...
Arif Durrani: Google's Squared is another welcome media boost
28 Feb 2013 | by Arif Durrani
UK comms industry with a welcome injection of talent. And let s face it: Google, the digital mentor ...
Just be careful next time you write technobabble about experiencability
07 Feb 2013 | by Russell Davies
wherever global marketing teams meet to ideate comms solutions. I can speak enough of it, but I normally ...
The naked truth is that it's not easy reliving the past
07 Feb 2013 | by Jeremy Lee
was not an easy one Naked had been petering out for years as fashions changed away from comms ...
Pete Kemp: Govt advertising is leaner but will be no less effective
20 Sep 2012 | by Pete Kemp
paid-for comms is once again central to delivering policies and behaviour change. Therefore, I'd go one ...
Rik Haslam: Why decline in DM creative standards could be irreversible
20 Sep 2012 | by Rik Haslam
work together to develop a solution. On the client side, frequently comms, brand and direct departments ...
Additional Information
Latest jobs Jobs web feed
-
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- National Lottery in £250,000 PR hunt to reconnect with public
- Microsoft kicks off six-figure b2b comms pitch
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
