Search results for "comms"

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Close-Up: Can ISBA model connect agencies and advertisers?

30 Apr 2010

need to be fleet of foot, and comms should change shape, moulding around the constantly evolving ...

Media: All About ... In-game advertising

02 Apr 2010

by virtual roadsides in games. The question is how they can lead your comms strategy - and that can ...

Close-Up: Can ASA effectively regulate the web?

26 Mar 2010

compelled to have internet comms pre-vetted or that entire campaigns could be ruled in breach of ASA rules ...

Media Perspective: Why you should find yourself an expert in data visualisation

05 Mar 2010 | by Russell Davies

data is becoming an important comms discipline. Just like the early days of advertising - with all ...

On the Campaign Couch ... with JB

26 Feb 2010 | by Jeremy Bullmore

creative idea first, media plan next, based on that idea. Then comms planning came along and it became ...

Opinion: Perspective - The iPad lacks its predecessor's most desirable feature

12 Feb 2010 | by Ivan Pollard, a partner at Naked Communications

of comms specialists and that can lead to the sort of problems Apple has just encountered. Maybe if ...

Close-Up: Do clients need social media shops?

05 Feb 2010

just be thinking about comms, but about all the ways a business should change itself to listen and ...

Opinion: Perspective - What the year holds for advertising, as seen by Pythagoras

15 Jan 2010 | by Ivan Pollard

alphabet and it highlights something special about "England". England used to lead the world in comms. An ...

Media: Double Standards - Content makes media more than a commodity

15 Jan 2010

comms planning, taking their business upstream, so it seems a shame that we've ended the decade with the ...

Can advertising save the world?

15 Jan 2010

positive take on sustainability. "Traditionally, comms in this space tend to fall into the 'apocalypse is ...

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