Editor's comment: Home truths about in-house creative
18 Jan 2012
The simple answer is that it's the 'creative' bit. Yes, agencies provide insight and comms ...
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Integration demands effort from everyone
03 Dec 2012 | by Sally Laurie, Dr Kathleen Mortimer, Northampton Business School
comms is 'not a sexy thing to work on', but it is critical if all those touchpoints are going to work ...
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