'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global marcoms
26 Nov 2012 | by Kate Magee
third consecutive year. PRWeek spoke to Nissan s corporate VP of global marketing comms Simon Sproule ...
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, fascinating.) No the most noteworthy aspect to all of this is the notion that comms planning is still ...
third consecutive year. PRWeek spoke to Nissan s corporate VP of global marketing comms Simon Sproule ...
Brock-Doyle and Joanna Manning-Cooper to find out more about the London 2012's comms strategy success.
Jackie Brock-Doyle, LOCOG's director of comms and public affairs, is a formidable communicator who...the whole comms strategy for London 2012 could fit on one A4 page. She first started working on ...
2020 inspired the team to make big changes to its comms strategy.
Instead, it awarded it to a comms team that had been at the heart of the global story of the year ...
Mail and Western Union. BDO also hired the agency to be its global comms adviser and eBay handed it a ...
. Everything Everywhere has a big comms challenge on its hands - more than half of those surveyed did not know ...
has to be in sync with internal comms, which has to be in sync with digital, which has to be in sync ...
will have on business goals and brand influence,' says Everything Everywhere's director of comms and ...