'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global marcoms
26 Nov 2012 | by Kate Magee
third consecutive year. PRWeek spoke to Nissan s corporate VP of global marketing comms Simon Sproule ...
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The evolution of comms planning
17 Jan 2013
, fascinating.) No the most noteworthy aspect to all of this is the notion that comms planning is still ...
VIDEO: Seb Coe and LOCOG comms team on PRWeek Awards success
26 Oct 2012 | by Kate Magee
Brock-Doyle and Joanna Manning-Cooper to find out more about the London 2012's comms strategy success.
PR Professional of the Year: Jackie Brock-Doyle, director of comms and public affairs, LOCOG
24 Oct 2012 | by Kate Magee
Jackie Brock-Doyle, LOCOG's director of comms and public affairs, is a formidable communicator who...the whole comms strategy for London 2012 could fit on one A4 page. She first started working on ...
In-House Team of the Year: National Trust
24 Oct 2012 | by Kate Magee
2020 inspired the team to make big changes to its comms strategy.
Campaign of the Year: London 2012 Olympic and Paralympic Games by LOCOG
24 Oct 2012 | by Kate Magee
Instead, it awarded it to a comms team that had been at the heart of the global story of the year ...
Consultancy of the Year: Blue Rubicon
24 Oct 2012 | by Kate Magee
Mail and Western Union. BDO also hired the agency to be its global comms adviser and eBay handed it a ...
Reputation Survey: Mobile phone firms struggle to connect
06 Sep 2012 | by Kate Magee
. Everything Everywhere has a big comms challenge on its hands - more than half of those surveyed did not know ...
Why PRs are gatecrashing the marketing party
03 Aug 2012 | by Suzy Bashford
has to be in sync with internal comms, which has to be in sync with digital, which has to be in sync ...
A failure of creativity?
11 Jul 2012 | by Kate Magee
will have on business goals and brand influence,' says Everything Everywhere's director of comms and ...
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