Marketing 97: APA loyalty awards make debut
20 Nov 1997 | by MIKE HEWITT
and Comms for Mercury Communications; Institute of Personnel and Development s People Management by ...
Magazines; Axon Publishing s Communication Solutions and COMMS for Mercury; Centurion-PPL s People ...
and Comms for Mercury Communications; Institute of Personnel and Development s People Management by ...
Marketing Communications 1,374,000 1,385,000 -0.79 43 Signal Box Marketing Comms ...
Look after the whole and the parts take care of themselves is the latest marketing philosophy as businesses learn that a sound corporate reputation is more likely to lead to individual product success. Danny Rogers reports.
Carlton Communications has appointed Sir Brian Pitman, chairman of Lloyds TSB as a non-executive director.