Never mind big data, what we need in media is data that speaks the same language
25 Apr 2013 | by Sue Unerman
and that this "is hampering its usefulness. Stakeholders for each comms channel are concentrating on ...
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Why brands now approach sports sponsorship with caution
21 May 2013 | by Pete Davis
social media leaves no brand a rock to hide under when it comes to dealing with good comms turned bad. We ...
Think BR: From pixel to plate - food & drink marketing in a digital age
16 Oct 2012 | by Robert Goldsmith
, delivering consumer action through timely digital comms, and driving direct sales through technology were the ...
Rik Haslam: Why decline in DM creative standards could be irreversible
20 Sep 2012 | by Rik Haslam
work together to develop a solution. On the client side, frequently comms, brand and direct departments ...
On the campaign couch ... with JB
13 Sep 2012 | by Jeremy Bullmore
Q: Dear JB, Your previous advice on the link between no ties, jeans and success in comms has proved
Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
up. Test your offers using a mix of off-shelf options and different layers of in-store comms. Get ...
Should brands build marketing functions to focus on Facebook? The Marketing Society Forum
14 Mar 2012
of several social-media platforms that play an important part in our marketing and comms strategy ...
Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
08 Feb 2012
relegated to mechanistic delivery of comms. It must be at the heart of product and service design, pricing ...
Editor's comment: Home truths about in-house creative
18 Jan 2012
The simple answer is that it's the 'creative' bit. Yes, agencies provide insight and comms ...
Editor's Perspective: Creativity is more than just a numbers game
20 Oct 2011 | by Claire Beale
the minutiae of their comms strategy. Ironically, their response to this deluge is to invest in more ...
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