When to respond to social media chat
25 Oct 2012 | by Jeremy Lee
maintain the fresh and PR-worthy dialogue that an effective social media comms strategy demands. So, in ...
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British Airways takes flight with Comber
31 Jan 2013
buying agency ZenithOptimedia and The 12th Floor, the OgilvyOne-led "dream team" of comms specialists ...
All About ... Unilever's media review
18 Oct 2012
interesting bits of the account, not just in Europe but globally. We're talking about comms planning. Most of ...
Does ad industry value ethnic Britain?
11 Oct 2012
and our comms to show that, as with the rest of the audience, we understand them and their needs ...
Are creative grads trained properly?
27 Sep 2012
to have formal training if they happen to have a knack for great comms ideas. "Then, when we hire ...
Arif Durrani: Sports marketing specialists cash in on London 2012
20 Sep 2012 | by Arif Durrani
, broader ideas that draw on comms budgets' Someone else enjoying an Olympic boost is Steve Martin, chief ...
Is this the return of USP in marketing?
06 Sep 2012
differentiating parity products. It became comms. It dumbed down. It diluted its ethics. It got knocked out of ...
Double Standards - Are media agencies finding the skills they need?
30 Aug 2012
adapted to that - be it a comms planner or a TV buyer - will find it harder to succeed in the industry ...
Why PRs are gatecrashing the marketing party
03 Aug 2012 | by Suzy Bashford
has to be in sync with internal comms, which has to be in sync with digital, which has to be in sync ...
IPA in renewed drive to push UK adland's leading status
02 Aug 2012
all that we do: IPA recruitment, training, media research, legal advice, comms and publishing. We will ...
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