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Many of us preach comms planning but few practise it

agencies claim comms planning as a core part of their offering. Yet I seriously wonder how many have ...

Matt Andrews makes inevitable return to media

turning Mother into a comms planning-orientated beast has not fulfilled its initial promise. Andrews ...

Is regional media over-regulated?

through a tough time." YES - Lynne Anderson, comms director, Newspaper Society "The UK regulatory ...

TV Sales Survey - How the big 4 are faring

are normally considered slightly higher up the comms planning food chain: the planners and strategists ...

Jeremy Lee: Innovation in media agencies still exists. Good stuff, indeed

Communications. Formed in 2004 with a small amount of Omnicom backing, it too rode the wave of the comms planning ...

Claire Beale: Post-digital, everyone is hyping social media.

persuading clients that, really, really, they are fully equipped to use whatever piece of new comms ...

Why everyone's still talking about integration

day, says. "True integration goes beyond comms. It is now affecting the entire behaviour of brands ...

The BR 200 July 2011: The web's most influential bloggers (151-200)

177 Litman live 2148 178 Dot comms 2148 ...

What is the best way to tackle branded content?

audiences. The comms industry rambles on about "content, content, content", and I think brand managers get ...

The outsider who's beating the rhythm at Drum

highlighting the opportunity of content-led comms," she says. "Clients will see what he and (co-founder) Mark ...

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