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Make a bigger impact

20 Oct 2010 | by Shaz Smilansky

experience at the core of the comms plan. PR, digital, broadcast and advertising are used to amplify the ...

At the heart of the action

15 Oct 2010 | by Richard Brett

months to September 2009 (Nielsen). At Shine, our belief that PR is becoming more of a mar comms ...

Enter the Engagement World

15 Oct 2010 | by Tony Langham

in mar comms for nearly 10 years, head of market ing and communi cations Tim Mack notes that the ...

PR Essays

15 Oct 2010 | by Andrew McCormick

spot is not as effective as it used to be and mark-eters need to look at other comms channels. One ...

Helen Edwards on Branding: The toughest audience

06 Oct 2010 | by Helen Edwards

promise, it started telling its own staff about it via a 2m internal comms campaign. - Ritz-Carlton is ...

Profile: Global view, local focus

14 Sep 2010 | by John Reynolds

discuss with Euro RSCG. 'Every Thursday afternoon, I meet with them and discuss our comms process,' he ...

Bacardi digital marketer leaves for TBWA Paris

03 Mar 2010 | by Sara Kimberley

communications planning account without a pitch. MEC will work on global comms strategy for Bacardi rum, but ...

 

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