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Arif Durrani: Google's Squared is another welcome media boost

28 Feb 2013 | by Arif Durrani

UK comms industry with a welcome injection of talent. And let s face it: Google, the digital mentor ...

CREATIVE STRATEGY: Let's raise our glasses to a witty press ad from Fairhills

31 Mar 2011 | by Simon S Kershaw

films. Internal comms. TV ads. Websites. Augmented reality. Experiential stunts. You name it. But does ...

Making the most of less: the new rules of engagement

16 Jun 2010 | by Harriet Dennys

" as the industry struggles to find a way out of the mess. "The comms triangle between idea, consumer ...

Insiders' Guide: Havas Sports & Entertainment

16 Jun 2009 | by staff

at the heart of everything we do to further understand and justify every aspect of comms planning in ...

Free Media: Why old planning models must go

21 Apr 2009 | by Helen Gregory

Isabelle Huet, comms planner, ZenithOptimedia I hadn't realised just how much free stuff I was ...

Free Media: Putting a value on digital free

21 Apr 2009 | by Alex Blyth

and Bittorrent. Paul Gayfer, strategy director at comms planning agency Goodstuff, believes the ...

Meet Yvonne Ossman, The Economist

20 Jan 2009 | by Arif Durrani

holistic comms strategy in 2009. Agencies used? AMV BBDO for brand creative (for more than 20 years ...

Media is vital to direct marketing mix

18 Mar 2008 | by Andrew McCormick

sit next to direct planners, with strategic comms staff added in to reflect the importance of all ...

Zinio expands digital titles offering

25 Feb 2008 | by Andrew McCormick

Group, the media and comms specialist part-owned by Havas Media. Zinio will employ Accesso Group to ...

 

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