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LONDON - Boots has put its £45m media planning, buying and comms business up for review less than a...MediaCom, which was awarded the media planning and buying business in 2003 and the comms brief in ...
Who owns the communications planning process and who should be responsible for leading the execution of big brand ideas? That is a question that has taxed marketers and their agencies for decades and will no doubt continue to do so for years to come.
LONDON - The Central Office of Information has appointed Mark Cross, the chairman of mc2 and the former chief executive of PHD Compass, to a new role of communications planning director, reporting to COI chief executive Alan Bishop.
The Central Office of Information has appointed Mark Cross, the chairman of mc2 and the former chief executive of PHD Compass, to a new role of communications planning director, reporting to COI chief executive Alan Bishop.
For any Media Week readers targeting Italy's beaches the good news is an economic crisis has cut the number of Italian families able to spend summer on the sand sustained by supplies of panini.
The largest shareholder in struggling advertising group Cordiant Communications has demanded crisis talks to avert a sell off of the company.
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